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With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Key Insights
- Some brands generating more than $100 million are reducing their reliance on software services for basic online selling tools.
- Armed with more resources, these start-ups are building internal tech teams to develop and manage at leastsome of their e-commerce operations in-house.
- But instead of completely abandoning software fi rms like Shopify, brands are developing less expensivefeatures like website design on their own and outsourcing complicated tools like checkout and logistics
View the full Business of Fashion article: Why Some Fashion Brands Are Embracing DIY eCommerce
